14 Stories, the country’s first firm to specialize in planning legal LGBT weddings, was created by Bernadette Smith, a strong advocate of same-sex marriage. 14 Stories’ mission is “to ensure that all LGBT couples have the most positive, supportive experience while planning their wedding.” She is extremely passionate about providing the support and quality service that every client deserves to receive during one of the most important times in their lives.
As an advocate of gay rights, she travels the country speaking on behalf of gay rights and same-sex marriage. On Wednesday June 13th, the City Winery Events Team had the pleasure of attending one of WeDo’s Educational Workshops titled, “Gay Weddings are Good for Business.” The workshop featured Bernadette herself, who spoke to our team and other attendees on LGBT weddings and how to market these weddings to same-sex couples. The hour and a half long presentation covered all of the necessary information marketers and event planners need to bear in mind when reaching out to this clientele and we came back with some new and useful information!
Some highlights of the evening included:
• The difference between a straight wedding and a gay wedding
• How to market to LGBT couples without losing one’s straight client base
• How to include gender-neutral alternatives to contract forms, marketing materials etc.
• The best ways in which to handle “delicate” questions
Whether you are planning to start marketing towards the LGBT community or simply becoming an advocate of same-sex marriage, the key note to remember is to be respectful and be willing to keep an open mind.If you would like to learn more about how to market to the LGBT community, Bernadette Smith, and 14 Stories, click here to visit 14 Stories’ website.
And, this past weekend, City Winery had the honor of hosting our first same sex marriage. It truly was a very special day. Be sure to read more about Bill and Michael here.
Also, be sure to visit WeDo’s Facebook Page! City Winery is a proud member of WeDo and will be hosting one of their events this coming August!